Nobody exactly knows how the whole thing went down. So just for the fun of it, let’s assume that Penny Hardaway was led into a small room. He looked around. A silhouette here, another prototype there. Yet, he could not find what he was looking for. Penny did not spot the shoe, he wanted to […]
So this is it. James Harden has got his first official signature shoe. And Adidas did not let him down. Not only, did they set up an incredibly unique event to present the sneaker in Houston, they also did everything they could to present one of the most unique players with a shoe that is […]
On November 25th, Jordan Brand takes us back in time – and they do so in style. For the first time in 28 years JB brings back the Air Jordan 3 True Blue in the exact same way, the sneaker has been released back in 1988. Hence, the shoe that introduced the Jumpman to the […]
Steph Curry listens carefully while commissioner Adam Silver praises his performance during the 2015/16 NBA-season. Silver goes on to laud the performance of a historic Warriors team that had just set a new record for regular-season wins and, of course, the performance of the fans who enjoy turning Oracle into Roaracle. Steph Curry still listens. […]
As we enter the building one thing becomes obvious. This is not your average signature-shoe presentation. Instead of going with some fancy, shiny place to reveal the Harden Vol.1, Adidas took the „keep things away from average“ approach. They have chosen a place to fit their new main man’s appeal. Something special for a special […]
On Saturday, October 15th, Jordan Brand brings back the iconic Air Jordan 3. After an endless two-year absence, the sneaker, that in 1987 introduced the Jumpman, the sneaker, that was the first ever Jordan to be designed by genius Tinker Hatfield, is having a highly anticipated comeback. Therefore, the Air Jordan 3 Cyber Monday elegantly […]
Sometimes you are headed in one direction and all of a sudden circumstances arise, that make you turn the corner to follow a path, you had never thought of before. So, let’s say, you have decided to start selling surf boards. You have even created a unique branding and attend a trade show. There, you want […]
Let’s take a minute to remember. A minute to remember some of those incredible things Michael Jordan used to do on the hardwood. What pops up? Probably the Flu Game. Sure thing. The Shot? Of course. The Shot Reloaded? For sure. We might as well think about all those game winners, the championships, the close-game heroics […]
History doesn’t repeat itself, they say. Well, sometimes it does. For instance, when a certain someone dribbles down the clock to deliver a championship-deciding play in game 6 of the finals – just to do it all over again the following year. Mr. Michael Jeffrey Jordan loved to make history. And he loved mimicking his […]
They simply did not want to be on the same team. Whoever got asked, basically had at least one player he did not want to play with. Michael Jordan alongside Magic Johnson? No way! Patrick Ewing pairing with David Robinson? Come on! Charles Barkley and Karl Malone? Never ever! So how did this work out? […]
