ALL NEW. New uniforms, new All-Star Game format, new rosters. The NBA will look drastically new and different in the upcoming season 2017-18. One of various highlights this off-season was the unveiling of the Nike x NBA apparel collection, featuring brandnew jerseys, warm-up gear and NBA fan merch. From head to toe, Nike will now […]
Damian Lillard. Dame. Dame D.O.L.L.A. The point guard of the Portland Trail Blazers has been one of the most underrated players nowadays, let alone in NBA history. Dame, who consistently improved since Day 1 of his NBA career, led his team vigorously throughout last season, but eventually lost against the Warriors in the First Round […]
JOINED FORCES, MAKING A STATEMENT The wait is finally over! After officially unveiling the brandnew jerseys and the official apparel collection at a star-studded event in Los Angeles a couple of weeks ago, it was finally GAME TIME for Nike’s global apparel partnership with the NBA. Our colleague Philip was in L.A. to experience this […]
Founded in 1993 during the „Golden Era“, when NBA basketball went global and hip hop culture took over the streets, the brand K1X was created „for ballers by ballers“ in a grassroots movement to supply streetballers and rap heads with an alternative to mainstream brands. The „Nation of Hoop“ supplies specialized products that allow around-the-clock identification […]
WE ARE #NEVERNOTBALLIN. Last weekend, we payed our capital a visit to experience Berlin’s fashion scene at first hand. KICKZ was welcomed to exhibit at the Bread & Butter by Zalando and thus, we cooked up something special. A basketball court that had been designed to celebrate the early 90s, a golden age for basketball, hip hop and sneakers. […]
Redefine what is possible. Challenge the existing. Do more and go further! This summer, Nike is debuting a revolution. It’s a significant breakthrough in footwear foam and the name says it all: Nike React! Never has a cushioning system in the Swoosh’s history been as reactive as this one. Let them Ballers speak! The […]
Last weekend, we added a new chapter to the books. The KICKZ x Adidas #SHUTUPANDPLAY made its debut on the AS1 streetball terrain (Alt-Stralau 1, 10245 Berlin), which was built in cooperation with adidas and Alba Berlin to give basketball a new home in Berlin. An open-air hardwood basketball court, two more cement courts amidst dozens […]
If you have ever had a look at the videos of the last years’ Quai 54 and were wondering about the realness of the footage, I can guarantee you, this World Streetball Championship is truly THIS hyped. Never have I seen such a colorful crowd vibing together and sharing the same love for streetball and the Jordan Brand. […]
Seven Teams, One Mission: Conquer the City of Barcelona. Last weekend, adidas invited us to take part in an incredibly exciting basketball experience. Barcelona was the destination, the Launch Event of adidas’ new performance machine on our schedule. The rally, designed for young basketball players, retailers and the press, kept us busy for two entire days. From […]
Ten years ago, a skinny teenager from Washington D.C. entered the NBA as the second Draft Pick of the Seattle SuperSonics. This same kid, seen as probably the best rookie in the Draft Class of 2007, was soon signed by Nike. The first signature shoe followed quickly and the Nike KD 1 was introduced […]
