HOW A TINY SCHOOL PROJECT HAPPENED TO START A BBALL REVOLUTION MAKING MONEY WITH TRASHTALK Rags-to-riches stories are the heart and soul of the American Dream. Thousands tried, hundreds failed and some few succeeded. AND1 has such a story to tell: Founded in 1993 by a trio of young American students, the brand began […]
Founded in 1993 during the „Golden Era“, when NBA basketball went global and hip hop culture took over the streets, K1X was created „for ballers by ballers“ in a grassroots movement to supply streetballers and rap heads with an alternative to mainstream brands. The „Nation of Hoop“ supplies specialized products that allow around-the-clock identification with our […]
