Alright everybody: sit tight, listen up! Puma and ICNY are about to release their second collaboration in a single year. So while it’s safe to assume that you know about Puma, the German multinational brand, founded by Rudolf Dassler (the big bro’ of Adolf Dassler, that German dude who incorporated this other tiny sports brand […]
Christmas, Easter and the NBA Playoffs have always been a major stage for sneaker companies to reveal new heat to the masses. Typically, these events are the most publicized and televised games of the season, giving footwear outfitters of the best basketball league in the world great opportunities to market their products. Christmas reds & greens, […]
What started a few years back with Nike’s first attempt at constructing a shoe’s upper material entirely from cork has now taken hold and carved out a pretty decent niche for itself in the sneakergame. The guinea pig for this experiment was none other than the LeBron 10 “Cork”, a release that celebrated LeBron James’ first NBA title […]
Who doesn’t remember that iconic moment when MJ had a cameo in the other MJ’s music video?! The year was 1993 and Jackson’s hit single ‘Jam’ was nominated for Best Choreography at the MTV Video Music Awards. All in part due to Jordan’s swift dance moves and Jackson’s superior ball handling skills, of course. Not […]
Back when Reebok announced the partnership with Kendrick Lamar at the end of last year, the rapper stated that he wanted to tell the story of his hometown of Compton, California via this collaboration. His very own sneaker, which will be released this Saturday, July 18th does exactly that. The Reebok Ventilator has been going strong this […]
