“That was the birth of Michael Jordan. Before that I was Mike. All of a sudden I make that shot and I’m Michael.” – MJ on his game-winning shot against Georgetown in the 1982 NCAA championship game The year is 1982. Michael Jordan is a freshman at the University of North Carolina. Two years prior, […]
New York is often referred to as the Mecca. The Mecca of Basketball. The Mecca of Streetstyle. And most of all, the Mecca of Hip Hop. NYC is the city of big dreams and the home of Hip Hop since the early beginnings of the genre, its legacy unchallenged ever since. The five boroughs have […]
“New York, New York, rock tube socks and Timberlands.“ – Method Man (Ya’meen) New York is often referred to as the Mecca. The Mecca of Basketball. The Mecca of Hip Hop. The Mecca of Streetstyle. The Nike Air More Uptempo “Flax“ combines the best of all three worlds. Basketball, Hip Hop and Streetstyle all go […]
Talking to an NBA player is a rare opportunity for anyone. If that NBA player is Kobe Bryant it’s almost surely a once in a lifetime thing, at least for European media. In my case I was lucky enough to have spoken with Kobe a couple of times before. Back when we were both young. […]
ALL NEW. New uniforms, new All-Star Game format, new rosters. The NBA will look drastically new and different in the upcoming season 2017-18. One of various highlights this off-season was the unveiling of the Nike x NBA apparel collection, featuring brandnew jerseys, warm-up gear and NBA fan merch. From head to toe, Nike will now […]
Damian Lillard. Dame. Dame D.O.L.L.A. The point guard of the Portland Trail Blazers has been one of the most underrated players nowadays, let alone in NBA history. Dame, who consistently improved since Day 1 of his NBA career, led his team vigorously throughout last season, but eventually lost against the Warriors in the First Round […]
The year is 1996. Scottie Pippen plays his sixth All Star Game. Michael Jordan is back with the Bulls and they win their 4th NBA championship. In the Summer, Scottie wins his second gold medal with the Dream Team II at the Summer Olympics in Atlanta in spectacular fashion. Scottie Pippen’s shoe of choice? The […]
JOINED FORCES, MAKING A STATEMENT The wait is finally over! After officially unveiling the brandnew jerseys and the official apparel collection at a star-studded event in Los Angeles a couple of weeks ago, it was finally GAME TIME for Nike’s global apparel partnership with the NBA. Our colleague Philip was in L.A. to experience this […]
Founded in 1993 during the „Golden Era“, when NBA basketball went global and hip hop culture took over the streets, the brand K1X was created „for ballers by ballers“ in a grassroots movement to supply streetballers and rap heads with an alternative to mainstream brands. The „Nation of Hoop“ supplies specialized products that allow around-the-clock identification […]
KICKZ is currently on a field trip in the US, because Nike has just launched their all new NBA jersey collection for the upcoming season in Los Angeles, California. And by “all new”, I literally mean all new. They have totally refurbished the NBA jersey as we know it, using new materials, applying new cuts and […]
