Penny Hardaway: Foamtown Hero

I remember it as if it was yesterday. 1997. NBA Playoffs. Best of 5. It’s the Florida duel. The Orlando Magic take on the Miami Heat in the first round. I’m 10 years old. I’m wearing my Penny jersey with the shoes to match, the Nike Air Penny II. There he is, my hero, Anfernee […]

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Nike Air Force 1 – Vom Basketball Court in die Hip Hop Kultur

Die heutige Streetwear-Szene hat den Nike Air Force One schon längst für sich beansprucht, dabei hat der kultige Sneaker vor über 35 Jahren eher das Hallenparkett als den Asphalt beherrscht. In 1982 revolutionierte Nike mit der Veröffentlichung des Basketball-Schuhs die gesamte Branche: die Nike Air-Technologie bot dem Athleten nun einen Sneaker mit weicher, federnder Dämpfung und […]

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EQT LAUNCH EVENT BERLIN

  https://www.youtube.com/watch?v=oOGVj9SE4sw Everything that is essential, nothing that is not. No other words stuck with me the way this slogan did. Maybe because it was written everywhere and quoted every minute at the EQT Launch at Berlin Fashion Week, but it still hit home. The entire adidas event was full of messages. Before opening up to the Questions & Answers […]

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BORN AND RAISED IN O – DAMIAN LILLARD AND HIS THIRD SIGNATURE SHOE

“Oakland taught him the good and the bad, toughness and determination,” explains Damian Lillard‘s mother, Gina Johnson. “Raising Damian…our family did it as a team. He understands how to help others because that’s what he’s been nurtured in to.” Damian Lillard‘s third signature shoe „DAME 3“ shows the Blazers‘ Point Guard‘s true character. Born and […]

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