Trae Young has become a polarizing figure in his third season in the NBA – apparently among his colleagues as well. What makes the Atlanta Hawks guard so strident? And is that really even the case? It’s shocking how much can change with one calendar year. In early 2020, Corona was associated predominantly with the […]
Back in June, a collaborative project between KICKZ, adidas and the Alba Creators Lounge started with a bang, the AS1 Summer League! The location is unlike any other. A streetball court surrounded by the rails of the S-Bahn, the streets and the river Spree. One of a kind! So it’s just fitting that the competition […]
Seven Teams, One Mission: Conquer the City of Barcelona. Last weekend, adidas invited us to take part in an incredibly exciting basketball experience. Barcelona was the destination, the Launch Event of adidas’ new performance machine on our schedule. The rally, designed for young basketball players, retailers and the press, kept us busy for two entire days. From […]
