Last weekend, we added a new chapter to the books. The KICKZ x Adidas #SHUTUPANDPLAY made its debut on the AS1 streetball terrain (Alt-Stralau 1, 10245 Berlin), which was built in cooperation with adidas and Alba Berlin to give basketball a new home in Berlin. An open-air hardwood basketball court, two more cement courts amidst dozens […]
Seven Teams, One Mission: Conquer the City of Barcelona. Last weekend, adidas invited us to take part in an incredibly exciting basketball experience. Barcelona was the destination, the Launch Event of adidas’ new performance machine on our schedule. The rally, designed for young basketball players, retailers and the press, kept us busy for two entire days. From […]
1960s The Converse All-Star aka Chuck Taylor is widely known as the first full-blooded basketball shoe ever. And even though its history can be traced back to 1917, the big on-court breakthrough came only in the 50s and even more so in the 60s. But the broad history of basketball shoes in the 1960s is […]
ICYMI Better late than never! The Christmas Day has always been one of the top highlights in the NBA season. The annual basketball matchups are a tradition unlike any other, owning the holiday from afternoon well into the night. Some of the league’s best teams compete in these historic games, introducing new stars, new rosters and new […]
https://www.youtube.com/watch?v=oOGVj9SE4sw Everything that is essential, nothing that is not. No other words stuck with me the way this slogan did. Maybe because it was written everywhere and quoted every minute at the EQT Launch at Berlin Fashion Week, but it still hit home. The entire adidas event was full of messages. Before opening up to the Questions & Answers […]
Outshining conventional silhouettes. Innovating sneaker culture. Challenging the future. The Three Stripes’ latest creation is bound to manage all these claims with ease. But first things first, let’s keep calm for a second. What’s the big deal of the latest sneaker style? First of all, its name is adidas Tubular Shadow. Secondly, it has a […]
So this is it. James Harden has got his first official signature shoe. And Adidas did not let him down. Not only, did they set up an incredibly unique event to present the sneaker in Houston, they also did everything they could to present one of the most unique players with a shoe that is […]
The Los Angeles Lakers have one of the best young talents in the NBA: Brandon Ingram. Only 19 years old, he has a long way to go, but the first steps he is taking are pretty promising. The No. 2 overall pick in the 2016 NBA draft has often been compared to Kevin Durant in […]
“Crazy explosive“ is probably the most accurate description for both Andrew Wiggins and his latest basketball model with adidas. Last night, on the 13th of November, Wiggins exploded with another career-high – within five days only! After scoring 36 points in Tuesday’s 119-110 loss at Brooklyn, the Minnesota Timberwolves’ small forward trumped his stats once […]
Probably most of the girls wearing an adidas Superstar 80S with a metal-toe nowadays do not know that this iconic sneaker used to be a performance basketball shoe – without the 3D-Metallic-Design of course. In order to follow its path from a performance basketball shoe to one of the hottest trends in streetwear culture: Ladies, […]
