JOINED FORCES, MAKING A STATEMENT The wait is finally over! After officially unveiling the brandnew jerseys and the official apparel collection at a star-studded event in Los Angeles a couple of weeks ago, it was finally GAME TIME for Nike’s global apparel partnership with the NBA. Our colleague Philip was in L.A. to experience this […]
Die heutige Streetwear-Szene hat den Nike Air Force One schon längst für sich beansprucht, dabei hat der kultige Sneaker vor über 35 Jahren eher das Hallenparkett als den Asphalt beherrscht. In 1982 revolutionierte Nike mit der Veröffentlichung des Basketball-Schuhs die gesamte Branche: die Nike Air-Technologie bot dem Athleten nun einen Sneaker mit weicher, federnder Dämpfung und […]
The Nike Air Force 1 is one of those sneakers that never get old. Quite the opposite – if you put some fresh colors on them, like Nike did here, they really shine. Back in the 80s, the AF1 was one of the first sneakers to become a collector’s item. You can read up on […]
For the cold season Nike releases one of the most iconic sneakers in history in a popular wheat makeup. The high top version of the Air Force 1 is the highlight of the 2015 Nike Flax Pack. It comes with a buttery soft nubuck upper, perforated toe box, ankle strap, thin rope laces and a […]
What started a few years back with Nike’s first attempt at constructing a shoe’s upper material entirely from cork has now taken hold and carved out a pretty decent niche for itself in the sneakergame. The guinea pig for this experiment was none other than the LeBron 10 “Cork”, a release that celebrated LeBron James’ first NBA title […]
‘Air in a box’. That was Nike‘s simple ad campaign slogan when they launched the Air Force 1 in 1982. The first basketball shoe that featured a pocket filled with air in the heel for cushioning and support. Although the Nike Tailwind – the first shoe with ‘Air’ in the sole – debuted three years earlier, getting ‘Air’ into a basketball shoe was not […]
