Die heutige Streetwear-Szene hat den Nike Air Force One schon längst für sich beansprucht, dabei hat der kultige Sneaker vor über 35 Jahren eher das Hallenparkett als den Asphalt beherrscht. In 1982 revolutionierte Nike mit der Veröffentlichung des Basketball-Schuhs die gesamte Branche: die Nike Air-Technologie bot dem Athleten nun einen Sneaker mit weicher, federnder Dämpfung und […]
2016 has just started and it already looks to be a very promising year. There are very interesting developments on the horizon for sneaker and streetwear culture and we’ve already seen some great releases. But there’s lots more to come. So we decided to give you a breakdown of the biggest stories of the year. […]
Coca Cola, McDonalds, Mercedes Benz, Michael Jordan, Apple. What do all these names have in common besides being the international category leaders in their own right? The answer is brand identity. A commodity only a few companies have beyond the borders of their home markets. Becoming a household name across the continents is no easy […]
