New York is often referred to as the Mecca. The Mecca of Basketball. The Mecca of Streetstyle. And most of all, the Mecca of Hip Hop. NYC is the city of big dreams and the home of Hip Hop since the early beginnings of the genre, its legacy unchallenged ever since. The five boroughs have […]
“New York, New York, rock tube socks and Timberlands.“ – Method Man (Ya’meen) New York is often referred to as the Mecca. The Mecca of Basketball. The Mecca of Hip Hop. The Mecca of Streetstyle. The Nike Air More Uptempo “Flax“ combines the best of all three worlds. Basketball, Hip Hop and Streetstyle all go […]
Where’d You Get Those? Legendary radio host, DJ, basketball prodigy and sneaker connoisseur Bobbito Garcia aka DJ Cucumber Slice aka Kool Bob Love has done it again. He put his magic into a collaboration with Puma to bring back the roots of NYC sneaker culture. Say hello to the Puma x Bobbito Garcia Clyde and […]
Some people might claim, that basketball is an art form. And they do have a point. Elegance is basically everywhere. A cross over here, incredible hang time there. And don’t forget about those perfect shooting forms. It’s all poetry in motion. Of course though, some players are more elegant than others. Some do feed off […]
Let’s assume you’re into basketball and finally find your way to New York City. Of course, you’re gonna visit the Garden – and watch the Knicks. The problem: in the past few years, the Bockers were probably as far away from high-quality basketball as Andre Drummond is from being a half-decent free-throw shooter. You might […]
Reign Man aka Shawn Kemp Starting off with one of the GOAT dunkers the game has ever seen. We’re not sure if reign and rain are synonymous, but in the case of Seattle’s stereotypical weather conditions and their posterizing power forward we’ll make an exception. Chocolate Thunder aka Darryl Dawkins RIP, big dog! You and […]
Coca Cola, McDonalds, Mercedes Benz, Michael Jordan, Apple. What do all these names have in common besides being the international category leaders in their own right? The answer is brand identity. A commodity only a few companies have beyond the borders of their home markets. Becoming a household name across the continents is no easy […]
Streetball is passion. Though it is not always beautiful, one could easily call it streetart. It is a rough sport for tough men which does not allow much of weakness. Streetball means competition including embarassement and sometimes even humiliation of opponents. However, it is a basis for friendships because there is one basic ingredient that connects […]
