After a long injury break, Kevin Durant is finally back and wants to continue his Hall of Fame career. The run of a complicated player is long from being over. What’s another minute when the wait had already seemed like an eternity? Kevin Durant doesn’t need to force anything – he’s passed all that. It […]
New York is often referred to as the Mecca. The Mecca of Basketball. The Mecca of Streetstyle. And most of all, the Mecca of Hip Hop. NYC is the city of big dreams and the home of Hip Hop since the early beginnings of the genre, its legacy unchallenged ever since. The five boroughs have […]
After the release of the Europe-exclusive AJ X Paris a couple of weeks back, Jordan Brand is set to continue its City Pack on April, 27. This time around the Big Apple receives the honor of acting as inspiration for an Air Jordan 10 colorway. The Air Jordan 10 Retro “NYC” features a matt black […]
Coca Cola, McDonalds, Mercedes Benz, Michael Jordan, Apple. What do all these names have in common besides being the international category leaders in their own right? The answer is brand identity. A commodity only a few companies have beyond the borders of their home markets. Becoming a household name across the continents is no easy […]
Streetball is passion. Though it is not always beautiful, one could easily call it streetart. It is a rough sport for tough men which does not allow much of weakness. Streetball means competition including embarassement and sometimes even humiliation of opponents. However, it is a basis for friendships because there is one basic ingredient that connects […]
