TEAM K1X GER WINS JUMP10 WORLD HOOPS CHALLENGE IN SHANGHAI FOR $100,000 USD For the second consecutive year, our good friends at K1X were asked to represent Team Germany at the infamous “Jump10 – World Hoops Challenge Tournament” in Shanghai, China, where the temp exceeds 35 degrees and 90% humidity at this time of […]
The 5-year anniversary of our #SHUTUPANDPLAY tournament will go down in history as the one with the strongest and toughest competition to date. Our mission from the very beginning was to create a true player’s tournament. Let’s forget all the side noise and hoopla and focus what #SHUTUPANDPLAY is known for: Competitive 3on3 Basketball. More than […]
Back in 1985, the Air Jordan 1 was the first signature shoe of Michael Jordan, a basketball performance shoe. Throughout the last decades however, the Air Jordan 1 developed into one of the quintessential pieces for sneaker heads and fashionistas worldwide. Today, in 2018, the Air Jordan 1 has reached new levels. That’s why Jordan […]
Founded in 1993 during the „Golden Era“, when NBA basketball went global and hip hop culture took over the streets, the brand K1X was created „for ballers by ballers“ in a grassroots movement to supply streetballers and rap heads with an alternative to mainstream brands. The „Nation of Hoop“ supplies specialized products that allow around-the-clock identification […]
Back in June, a collaborative project between KICKZ, adidas and the Alba Creators Lounge started with a bang, the AS1 Summer League! The location is unlike any other. A streetball court surrounded by the rails of the S-Bahn, the streets and the river Spree. One of a kind! So it’s just fitting that the competition […]
It’s been a while since Nike launched a completely new sole technology. On August 3rd however, REACT will officially launch with the Nike Hyperdunk 2017 Flyknit and the Jordan Super.Fly 2017. While both shoes feature full-length REACT, they couldn’t be more different… I got to test the Hyperdunk and the Super.Fly in advance to give […]
Last weekend, we added a new chapter to the books. The KICKZ x Adidas #SHUTUPANDPLAY made its debut on the AS1 streetball terrain (Alt-Stralau 1, 10245 Berlin), which was built in cooperation with adidas and Alba Berlin to give basketball a new home in Berlin. An open-air hardwood basketball court, two more cement courts amidst dozens […]
Last weekend, I boarded a plane to Paris with my colleague Sophia to visit the infamous QUAI54 Streetball World Championship. Being a huge basketball fan my whole life this invitation from Jordan Brand was sent to the perfect recipient. I was really excited and curious what these days would have in store for me. In preparation […]
If you have ever had a look at the videos of the last years’ Quai 54 and were wondering about the realness of the footage, I can guarantee you, this World Streetball Championship is truly THIS hyped. Never have I seen such a colorful crowd vibing together and sharing the same love for streetball and the Jordan Brand. […]
HOW A TINY SCHOOL PROJECT HAPPENED TO START A BBALL REVOLUTION MAKING MONEY WITH TRASHTALK Rags-to-riches stories are the heart and soul of the American Dream. Thousands tried, hundreds failed and some few succeeded. AND1 has such a story to tell: Founded in 1993 by a trio of young American students, the brand began […]
