I remember it as if it was yesterday. 1997. NBA Playoffs. Best of 5. It’s the Florida duel. The Orlando Magic take on the Miami Heat in the first round. I’m 10 years old. I’m wearing my Penny jersey with the shoes to match, the Nike Air Penny II. There he is, my hero, Anfernee […]
Die heutige Streetwear-Szene hat den Nike Air Force One schon längst für sich beansprucht, dabei hat der kultige Sneaker vor über 35 Jahren eher das Hallenparkett als den Asphalt beherrscht. In 1982 revolutionierte Nike mit der Veröffentlichung des Basketball-Schuhs die gesamte Branche: die Nike Air-Technologie bot dem Athleten nun einen Sneaker mit weicher, federnder Dämpfung und […]
Do you remember the children‘s game “I spy with my little eye…”? Let’s try this one out. The game is on: I spy with my little eye someone who is fast, unstoppable and broke records after records? The Greatest of All Time, Michael Jordan himself ofc! Easy one, the next hint will be a little […]
It’s the shoe, why major sneaker releases of the Air Jordan Brand had to be moved to Saturday in order to stop kids from skipping school for the icon’s arrival. It’s the shoe, why sneakerheads started camping out in front of stores in order to even have the chance to crop one of the legendary […]
The automotive as well as the sneaker industry both strive for innovation and high quality. Their purpose lies in the new, the extraordinary, the never-seen-before. The legendary HTM shoe design trio, including Hiroshi Fushiwara, Tinker Hatfield & Mark Parker, picked the idea of concept cars up and tailored them to their needs. Back in the […]
The shoe that started it all. The sneaker that changed the entire business of footwear. The icon that kicked off the greatest legacy in sneaker history. The Air Jordan 1. In 1984, a 6’6 guy from Brooklyn joined the NBA as the third pick in the first round of the NBA Draft and would later […]
In every sneakerhead‘s diary, there is one day which is marked red all over. It‘s March 26th and it‘s the official Air Max Day. The event, which has been fabricated out of love towards the iconic Air Max sneaker, was introduced by Nike in 2014 and is the holiday for sneaker enthusiasts worldwide. Expect dozens […]
Probably most of the girls wearing an adidas Superstar 80S with a metal-toe nowadays do not know that this iconic sneaker used to be a performance basketball shoe – without the 3D-Metallic-Design of course. In order to follow its path from a performance basketball shoe to one of the hottest trends in streetwear culture: Ladies, […]
In the game of basketball Michael Jordan is a god – there‘s no arguing here. Apart from being probably the best player of all time, his Jordan Brand achieved boss status as well. The Jumpman is the basketball brand for ballers around the world, so when the first Air Jordan was released in 1985, the […]
Sneakerheads, watch out! We have another background history for one of the most iconic and influential sneakers for you: The Nike Air Presto. It has been 16 years since its debut, but the sneaker still maintains its freshness up until now. With the new Nike Beautiful X Air Presto Premium coming up, we will give […]
