The cold weather season is upon us, bringing along it’s buddies snow, rain and plenty puddles of mud. With the change of conditions also comes a change in apparel. As a sneakerhead keeping your feet warm and dry obviously should be one of your highest priorities. So if you want to continue leaving the house […]
Can you name a shoe brand that produces guaranteed waterproof shoes only? That was even more popular than Jordan Brand in the early 90’s? That has become inseparably associated with the hip-hop culture of the 90’s? That is easily confused with an american rapper and producer if you have spelling troubles? Well you guessed it […]
So here we go again. LeBron James is back for his 13th season in the NBA. So while many would consider that an unlucky number, the King of basketball is clearly all focused on his primary goal for the rest of his career: bringing an NBA championship to the city of Cleveland. Doing so will […]
It is always interesting to see in which direction Nike, the international industry leader, attempts to push the field. We suppose that when claiming upward of 90% of the global sneaker market it is safe to assume that the Oregon brand exercises a certain power that allows them to choose designs and colorways for us consumers […]
Over the last few years, New Balance made a tremendous comeback, thanks to awesome retro releases and collaborations with the hottest designers and boutiques. For quite a while it seemed that the typical New Balance wearer was a 60-something grandpa from the US on a sightseeing tour in a European city, wearing his comfortable athletic shoes […]
Christmas, Easter and the NBA Playoffs have always been a major stage for sneaker companies to reveal new heat to the masses. Typically, these events are the most publicized and televised games of the season, giving footwear outfitters of the best basketball league in the world great opportunities to market their products. Christmas reds & greens, […]
What started a few years back with Nike’s first attempt at constructing a shoe’s upper material entirely from cork has now taken hold and carved out a pretty decent niche for itself in the sneakergame. The guinea pig for this experiment was none other than the LeBron 10 “Cork”, a release that celebrated LeBron James’ first NBA title […]
Who doesn’t remember that iconic moment when MJ had a cameo in the other MJ’s music video?! The year was 1993 and Jackson’s hit single ‘Jam’ was nominated for Best Choreography at the MTV Video Music Awards. All in part due to Jordan’s swift dance moves and Jackson’s superior ball handling skills, of course. Not […]
‘Air in a box’. That was Nike‘s simple ad campaign slogan when they launched the Air Force 1 in 1982. The first basketball shoe that featured a pocket filled with air in the heel for cushioning and support. Although the Nike Tailwind – the first shoe with ‘Air’ in the sole – debuted three years earlier, getting ‘Air’ into a basketball shoe was not […]
The Adidas Superstar is really going strong in 2015. Thanks to an impressive advertising campaign and, of course, the collaboration with Pharrell Williams the sneaker is writing one of the biggest comeback stories of the year. Probably not so many people wearing a monochrome pink Superstar designed by Pharrell today know that back in the days […]
